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Hidden messages within modern commercials

Today’s post is another one regarding the degradation of our society away from the core values of morality.

While I was in the break room this morning I happened to catch this 30 second car commercial. For one, it shows how no one actually communicates anymore. Instead, people find themselves consumed by their devices (or better put; vices). The thing that I took away from this commercial however was the last thing the driver had to say.

He said, and I quote… “I have a brand new putter you don’t even know about. It’s awesome.” The way in which he said it, implying that it would remain a secret did not sit well with me at all.

Having pointed that out, I like how this commercial is so subtle with its none car insurance related message. First of all, we see the nice car, the beautiful healthy kids and pretty wife, as well as the insane amount of gadgets everyone in the car has. As a result it is very easy to assume that this is what success is supposed to look like.

Because, honestly… this family seems to have it together when you consider those aspects of the visuals we are presented (new car. Tons of expensive toys, etc.).

But, I digress.

Not only is this family disconnected as a result of being connected to their vices. It also implies through the driver’s final statement that there is a level of dishonesty, resentment, or even an intentional withholding of information within the family unit. Despite the fact that this family appears to have it together based on their material possessions, we can clearly see that the spiritual integrity of their relationships as a family is not founded in having open and honest dialogue.

I don’t know about you, but I would prefer honesty over luxury any day. Unfortunately, in this day and age we are constantly force fed this type of subtle propaganda to no end.

The sad truth is that this commercial is a success simply due to the fact that so many people within a family unit can relate to something as subtle as making a several hundred dollar purchase in secret while knowing that every financial decision can and does affect the entire family unit.

In short, if you are a covetous  person who prefers the pursuit of self interest over the values of honesty within your family unit, then this car insurance is for you.

But… who are we kidding. I am clearly ignorant, and I am just overthinking things. What’s the harm in shoving this down millions of people’s throats on constant repeat?

Probably nothing.